Our brand consulting approach is about being open to market changes, about listening to our Clients’ brand needs.

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Our Suite of Services

Discovery Phase

This is the foundational phase of our methodology. Lumiere set about to uncover key indicators of your brand’s health from customers, clients, key staff and stakeholders about your brand in the dynamic markets in competes in.

Brand Audits

Using various in-depth research methods, Lumiere audit your brand’s internal and external stakeholders. These audits will determine gaps in your customers’ brand experience and its health

Brand Strategy Development

This brand roadmap comprises recommendations to re-engineer your brand from the inside out. There will be strategic inputs to enhance brad strengths and eliminate weaknesses. Overall, the brand strategy will develop a strong internal and external brand

Customer Brand Mapping

We map customers’ brand requirements by understanding their triggers, barriers, needs and wants.

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Design Phase

This is the design or re-design of your brand’s identity, following the adoption of the recommended Brand Strategy.

Brand Collaterals Design

The new brand identity will be reflected in all brand collaterals, e.g., name card, website design, e-mail sign off, social media ad formats, signages, corporate ID tags, lanyards, corporate uniforms, etc.

Brand Identity Design

The brand identity is commonly known in layman’s terms as the logo. The new brand identity design or re-design will reflect the newly uncovered brand characteristics..

Brand Identity Evolution

We will then evolve the identity design if the brand discovery phase has uncovered the need to refresh the existing brand identity to reflect the new brand characteristics

Brand/Corporate Identity Manual Design

Brand identity usage guidelines, standards and templates comprising colour, black and white usage, plus all collateral design usage will be developed and compiled into a manual for easy reference and usage.

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Enculturation Phase

Based on the uncovered brand essence and core values our enculturation phase will develop an internal corporate brand culture

Brand Culture Development

The newly uncovered brand core values and brand essence will be building blocks of the new corporate brand culture. This module has evolved successful internal brand cultures for all our previous clients

Brand Culture Training

These workshops will use the Lumiere methodology to develop brand based actionable behaviour patterns for all staff

Brand Culture Manual

On the conclusion of the brand training workshops for all departments, we will compile the departmental brand value-based behaviours into a quick reference Brand Culture Manual. This will then be a corporate brand culture guide for all staff and a useful tool for on-boarding new staff

Customer Brand
Experience Surveys

We will go incognito to audit the application of the new brand culture in everyday customer interactions. This is will be very useful when your brand has a wide-ranging set of touch points for the customer experience