FAQ

Look inwards.

• Check to see if there are inconsistencies in the use of your signages, staff name cards, e-mail sign-offs, typefaces used, internal and external presentation formats, etc.
• Is there consistency in way your brand’s visual identity (logo) – its colours, typefaces, symbol is used?
• Can you or your staff describe “What the Brand is About” rather than just “What it Does”?
• Are there glaring differences in organizational behavior between different departments?
• Is it getting more and more difficult for your brand to stand out among its competitors?

If you have answered “Yes” to any one of the smallest questions, give us a call. We will be glad to meet you for a no-obligation consultation.

There are brand consultants, and there are brand consultants. There is nothing to stop design companies, P.R. consultancies, digital marketing firms, event managers, or advertising agencies to claim that they do “branding”. But there are only a very small handful of real brand consultants who can provide the internal and external stakeholder insights that will enable you to re-engineer your brand/company from the inside-out.

Our success rate, client portfolio, methodology and our people set us apart. Our internal and external stakeholder audits, our identity design modules, our brand culture modules and the people who apply these modules are a breath of fresh air, our point of difference and the key to your brand’s further success.

Brand consultants will come in all forms and guises. Ask to see the consultancy’s methodology. Check to see if they can give you a complete brand strategy that can diagnose and cure your brand’s ills. If you’re not sure, Contact us.